Does this look familiar to you? This is Barnes & Noble's new Nook in-store product placements or show room if you like to call it. This is very similarly planned to Apple's store showcase of products, with working display Nooks for customers to interact with. 

And here we have Microsoft's store which even more resembles an Apple store with similar product placement, lighted logo and mixed color shirted employees everywhere. 

Source CrunchGear