Rumors of an Amazon tablet have been circulating since last year but Amazon finally went public today at its 10:00 AM invitation only news conference. Its name, Fire, is no surprise following the Amazon Kindle. After watching many Android tablets fail to upend the Apple iPad, Amazon came right out with a knockout punch offering the Fire at only $200, $300 dollars less than Apple's cheapest iPad.

The 7 inch tablet offers a dual core CPU, 512 MB of RAM, and 8GB of internal storage. Strangely, Google's Android Market is not offered but the Android App Store is offered. The Fire does not have a microphone nor a front or rear facing camera but does have WiFi (no 3G) and comes with a 30 day free trial of Amazon Prime.

Catch the Kindle Fire commercial after the break!

First commerical: