Along with the public launch of iOS 7, Apple's new "Designed Together" ad shows how iOS 7 compliments the iPhone 5C's industrial design, colors and even its now controversial perforated case. It all makes sense when you pay attention to the small details which seem to all share a circular design language as Apple makes note of in its ad using slick transitions from one iOS 7 feature to another design element found on the iPhone 5C. From the looks of it, we see that in the ad Apple may be implying that its official iPhone 5C Case's dotted grid pattern design was influenced by the circular number pad for user passcode and phone number dialing found in iOS 7