Bose just went all fancy pants on us with its newly released SoundLink portable speaker that can stream your music wirelessly over Bluetooth supporting the A2DP profile. Looks like Bose fell in love with Apple's Smart Cover idea and decides to incorporate a very similar idea into the SoundLink with fancy colored leather speaker covers that magnetically attach to the front face keeping the speaker protected while in transport and can turn the SoundLink speaker on and off while at the same time also serve as the device's stand when flipped underneath. How very neat. Bose's aluminum finished SoundLink portable speaker is so fancy it will set you back a cool $300. And that's only for the SoundLink with a nylon cover. Thinking about a more luxurious leather cover? That will be an additional $50.

There is a bit of audio magic behind the SoundLink's hood though. Bose's very own proprietary slim speakers deliver powerful sound using 2 dual-opposing passive radiators that promise deep lows and clear detailed sound quality. A built-in user replaceable, rechargeable battery should last up to 8 hours with the option to use the supplied wall adapter. It'll work with any Bluetooth device out there supporting the A2DP Bluetooth profile while also boasting an Auxiliary back input. The SoundLink portable speaker is available now with additional covers to be sold separately as well. Jawbone's Jambox is in for some steep competition.