Samsung Isn't Bothering With Windows 8 Tablets


You may have seen reports on how underwhelming the Windows RT tablet has done on the market as of late. However, as of CES 2013, the Windows Surface Pro is on its way and may be what consumers are looking for, if their wallet is deep enough. Alongside Windows are other companies looking to make Windows 8 tablets, but as for Samsung, they've decided to not join in the fight. 

Mike Abary, Samsung's senior vice president has given Windows 8 the cold shoulder as far as tablets go. He says that Windows 8 doesn't interest enough US consumers, leaving not much demand for them. 

With his interview with CNET, he states: 

There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.