iPhone 4 Bumper Giveaway Costing $175 million!
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To sort out the antenna problem with the iPhone 4, Apple is giving away free bumpers to all iPhone 4 owners. But as they don't just appear out of thin air, Apple is going to set aside $175 million of iPhone 4 revenue in the September quarter, according to Apple's CFO Peter Oppenheimer during the Q3 earnings conference call. But as in the same conference call they reveiled that they earned over $15 billion, shelling out $175 million for iPhone cases, won't be too much of a catastrophe for Apple.
The $175 million might seem a huge amount for normal people like us, but compered the $1.5 billion Apple would have to pay for a full recall of the iPhone 4 as some industry analysts are predicting, giving away free cases is a much better option for Apple.
Source Macworld
