Monster & Beats End Their Expensive Relationship

Monster has officially announced the end of its partnership with Beats audio. Until today, Monster has been manufacturing Beats audio products and has had a hand in the design under a licence agreement with Beats, but due to disputes over financial terms and credit, will no longer manufacture Beats products. The Beats brand is part owned by Dr. Dre and Interscope Geffen records Chairman Jimmy Lavine, and only last year acquired by HTC to be put into good use in their smartphones and other gadgets. Monster already has a strong presence in the headphone market with its own gear and will continue to build the Monster brand with newly released offerings that have been revealed at CES 2012, and at more affordable price points than its now rival, Beats audio.

Nir Schneider