Nokia Teams Up With JBL, Announce PlayUp Portable Speaker

Nokia and JBL have teamed up and jointly co-developed an exclusive line of audio accessories which include these mug-shaped wireless speakers said to deliver room-filling acoustics with a dynamic design, clearly inspired by Nokia's Lumia handset. The JBL PlayUp Portable by Nokia is the first product to be announced today at IFA consumer electronics show in Berlin. It features NFC technology for seamless tap-to-pair Bluetooth pairing, a replaceable and rechargeable battery that's good for more than a whopping 10 hours of continues music streaming, durable double-shot plastic body design, 3.5mm audio input and a room-filling, 360-degree firing speaker. Surprisingly enough, we haven't heard a word on any speakphone functionality.

The PlayUp Portable is a unique speaker delivering crystal clear sound. With underlying JBL technology that delivers exceptional dynamics, natural tonal balance, clarity and spatial definition, the PlayUp Portable conveys every sonic nuance of the original recording. It comes with a specially designed bass port which acts as a woofer, ensuring incredible low end sound with minimal audible air turbulence. The PlayUp Portable has a maximum output of 89dB, making it suitable for use outdoors or in any modern indoor interior.

The PlayUp Portable speaker will be available later this year for 149 euros, and will come in cyan, white, black and bright yellow colors.

Nir Schneider