iPhone 4 Bumper Giveaway Costing $175 million!

 

To sort out the antenna problem with the iPhone 4, Apple is giving away free bumpers to all iPhone 4 owners. But as they don't just appear out of thin air, Apple is going to set aside $175 million of iPhone 4 revenue in the September quarter, according to Apple's CFO Peter Oppenheimer during the Q3 earnings conference call. But as in the same conference call they reveiled that they earned over $15 billion, shelling out $175 million for iPhone cases, won't be too much of a catastrophe for Apple.

The $175 million might seem a huge amount for normal people like us, but compered the $1.5 billion Apple would have to pay for a full recall of the iPhone 4 as some industry analysts are predicting, giving away free cases is a much better option for Apple.

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Source Macworld

Apple Q3 2010 Financial Results

 

Apple has just reported the Q3 2010 financial results and it is quite something. They got a new record revenue of $15.7 billion and net quarterly profit of $3.25 billion. They also said that they had sold over, they have sold over 8.4 million iPhones, 9.41 million iPods 3.27 million iPads! 

It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

“We’re really pleased to have generated over $4 billion of cash during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the fourth fiscal quarter of 2010, we expect revenue of about $18 billion and we expect diluted earnings per share of about $3.44

There is currently a live stream of this going on right now here where they are providing they Q3 2010 financial results on a conference call. 

Stay tuned for any more news on this.

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Source Apple PR

Apple Magic Trackpad Gets FCC Approval?

 

The mysterious "Magic Trackpad" that got leaked a day before WWDC, has apparently gotten FCC approval according to Engadget. This is because on the FCC approval database, there seems to be a brand new product from Apple that seems to be the "Magic Trackpad" that has been rumoured since the leaked images on June 6th.

A device known only by its model number A1339 is the culprit here, described as a "Bluetooth Device" used in conjunction with a MacBook without any associated filings for WiFi or WWAN networks. The ultra-rough label location diagram is definitely the right shape for the accessory, and what's interesting is that the test report was completed way back in October of 2009. 

Another thing is that if you look very close at the leaked image of the device, there is the model number A1339, which means that that Engadget has probably got it found the right product in the FFC database.

The release date for the "Magic Trackpad" is unknown, but could be coming in the very near future given the timing of previous FCC approvals for other devices. 

 

 

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Source Engadget | X-VerseFCC

Apple Posts Press Conference To YouTube In HD

Apple posted the July 16 Press Conference regarding the iPhone 4's antenna to YouTube in HD. Watch it in all full 1080p goodness below.

Source YouTube

Nir Schneider

Editor-in-Chief

Apple Getting Ready To Roll Out Free Bumper Cases

Apple is getting ready to roll out their free Bumper case program to all iPhone 4 owners beginning tomorrow. Apple already stopped the order of Bumpers on their online store a few days ago and today the price decreased to $0.00. There is not telling what colors will be available to order for free and how many Bumper cases will be available until Apple will need to outsource some other cases for free. Keep your eye out on Gadgetmac for more info.

Nir Schneider

Editor-in-Chief

HTC Fights Back to Apple's Claims

 

At Apple's press conference on Friday, Steve Jobs showed 3 phones that had the same antenna problems as the iPhone 4. This made Nokia and RIM retaliate to what Steve Jobs said about their phones. (Read here) But the third phone showed was the Droid Eris, and this had the most drastic drop of signal. It went straight from 4 bars all the way down to 0 bars.

HTC have not acted like Nokia and RIM to Apple's claims, but they have given a percentage of the people calling technical suport about the Droid Eris's antenna problem. Apple claimed that 0.55% of customers called AppleCare about the antenna issue but HTC is claiming that the Droid Eris technical support line received only 0.016% of people calling about the antenna issue. About thirty-four times lower than Apple's claim.

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Source Pocket-Lint

RIM and Nokia Not Happy with Apple

 

At yesterday's press conference, Steve Jobs defended it's iPhone 4 antenna issue by saying that all smartphones had this problem and by showing several devices from Nokia, HTC and RIM having the same problem. Now as you can expect, you wouldn't be very happy if Steve Jobs bashes your device on stage, so RIM and Nokia have retaliated to what Steve said yesterday and they are not happy.

RIM:

Apple’s attempt to draw RIM into Apple’s self-made debacle is unacceptable. Apple’s claims about RIM products appear to be deliberate attempts to distort the public’s understanding of an antenna design issue and to deflect attention from Apple’s difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage. One thing is for certain, RIM’s customers don’t need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple.

Nokia:

Antenna design is a complex subject and has been a core competence at Nokia for decades, across hundreds of phone models. Nokia was the pioneer in internal antennas; the Nokia 8810, launched in 1998, was the first commercial phone with this feature. Nokia has invested thousands of man hours in studying human behavior, including how people hold their phones for calls, music playing, web browsing and so on. As you would expect from a company focused on connecting people, we prioritize antenna performance over physical design if they are ever in conflict.

In general, antenna performance of a mobile device/phone may be affected with a tight grip, depending on how the device is held. That’s why Nokia designs our phones to ensure acceptable performance in all real life cases, for example when the phone is held in either hand. Nokia has invested thousands of man hours in studying how people hold their phones and allows for this in designs, for example by having antennas both at the top and bottom of the phone and by careful selection of materials and their use in the mechanical design.

Overall, Steve did his best to be kind, but the fact remains, he did bash the other companies and they're not pleased with the outcome. Phil Nickinson from Android Central got it right when he said "any new phones from any company now is going to be under increased, and in some cases ridiculous antenna scrutiny."

Source TIPB